Types of Local Businesses That Work with Pinterest Marketing

These days, there are all kinds of platforms you can use to market your business. While Facebook and Instagram remain the most popular, sites such as Pinterest also provide a plethora of benefits.

While all types of businesses can potentially find success through this popular social network, some tend to use it more than others.

Here, you’ll discover the types of businesses that work with Pinterest marketing. I’ll also share some top tips to help you get the most out of the platform for your local business.

Which types of businesses use Pinterest?

All kinds of businesses use Pinterest for marketing, and it isn’t hard to see why. In just three years, the platform has amassed an impressive 48 million users.

While it can prove lucrative for a range of brands, some do find it more effective than others. Here’s a list of some of the main types of companies that use the platform to target their audience:

  • Beauty brands
  • Arts and crafts
  • Food brands
  • Coaches
  • Furniture brands

The whole goal of Pinterest is to share photos and videos that link to longer pieces of content. Most users go on the site to find inspiration. It is definitely more of a place for creative type businesses, though some retail companies have also found success on the platform.

The benefits of using Pinterest for marketing

With so many other social media sites to focus on, why should you consider using Pinterest? Here’s a look at some of the main benefits you can expect from using the platform for your local business…

Exposure to a huge audience

Pinterest has a huge number of users. Not all of them will use other sites such as Facebook or LinkedIn. When you begin using the platform for marketing, you’ll be exposed to a huge audience, giving you the potential to significantly boost web traffic.

New leads

The more people who become aware of your services, the more new leads you will receive. While not all leads will turn into customers, the more you have the higher the number of sales you will make.

In business, it’s crucial to stay on top of emerging trends. People use Pinterest to post the latest designs, trends, and products that they love. You can use this to your advantage, helping you to determine which trends to follow to attract more customers.

Build up brand authority

If you want your local business to be successful, you are going to need to build up trust. Posting regularly on Pinterest can help you to build up brand authority, making you the go-to brand in your sector.

Like other social media platforms, Pinterest gives you the option to run paid ads. You can also promote your pins to get them in front of a larger audience.

These are a handful of benefits you can expect to experience if you use Pinterest for your business.

Top tips for utilizing Pinterest marketing

If you do decide to use Pinterest to market your business, there are a few tips you’ll want to follow. These include:

  • Posting captivating content
  • Experimenting with different pin formats
  • Make sure your profile is optimized
  • Include seasonal content
  • Ensure your pins are optimized

The number one tip to follow is to make sure you are posting captivating content. There are millions of posts made each day on the platform. If you want to stand out from the rest, you are going to need to make your pins as captivating as possible.

Another tip is to experiment with different pin formats. For example, try video pins to encourage people to shop through your store, alongside pins with multiple images that create a captivating carousal style post. You’ll soon discover what works and what doesn’t.

Your profile and your pins should also be SEO optimized. This includes adding relevant keywords to help customers find you, and creating rich pins that highlight new content on your website.

There is a lot to learn if you want to start using Pinterest for your local business. While it isn’t right for all brands, those working within a creative sector, or those in the travel and wedding industries, will find the platform effective at gaining new customers. 

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