Regardless of whether you’re launching a new product or service or you’re expanding your business to the online realm, brand positioning is a pivotal aspect of a marketing campaign you can’t take for granted. In essence, your brand positioning dictates the audience you are targeting and the position you will take within your industry. A […]
In this article, we will talk about four specific design mistakes I see website designers and business owners make time and time again. I also provide tips and how to avoid these mistakes in your next website design project. Website Design Mistake #1: Incorrect Logo Placement The first common mistake is not placing the website …
Search engine optimization (SEO) is one of those technical things every blogger and site owner has to stay informed about – especially since the rules and guidelines evolve over a period of time. Whether you want to be an affiliate marketer, an info product creator, or pursue any other number of business model opportunities, SEO …
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Marketing is crucial for any local business. However, it can difficult knowing where to get to started. There are hundreds of ways to market your business in today’s digital landscape. So, how do you know which ones are going to be the most effective? To help get you started with marketing your local business, below […]
Want to increase the number of word-of-mouth referrals for your business? Marketing is crucial for businesses today, but it takes a lot of time and effort to get results. While digital marketing is typically considered the most effective, it is personal recommendations that provide the most powerful results. Getting more word-of-mouth referrals can be tricky. […]
Looking to streamline your email marketing efforts? There is an abundance of email software companies out there, each offering a variety of benefits. Helping to take the time and stress out of marketing via emails, these companies offer a range of solutions. So, what common features of email software companies should you look out for […]
Are you finding it difficult to get support from your local community? Blogging to let locals know how your business benefits the community can help. Blogs are a great way for people to learn more about their local community and businesses. Did you know for example, that most consumers today use the internet to find […]
Email marketing remains one of the most effective marketing platforms. However, they take a lot of effort to put together. If you want to make email marketing work for you, you’re going to need a plan. Putting together a plan for your email marketing campaigns is going to streamline your efforts. The question is, how […]
Did you know celebrating birthdays in business can do wonders for your sales? Whether it’s an employee’s birthday, your birthday, or a customer’s birthday – celebrating these milestones can be highly profitable for your business. Here, you’ll discover some of the top ways celebrating birthdays could benefit your company. Attract more sales with birthday discounts […]
In business, there are a lot of tools you can utilize to improve your bottom line. For local companies, Google My Business is potentially one of the most effective tools to consider. Not only is it free to use, but you’ll have the opportunity to add your business to Google Maps and appear in local […]
