How to Create a Social Media Strategy for Your Business

While social media can be a powerful marketing tool, it does require a lot of work. Social media users are active several times a day and they are constantly hungry for new content. 

Businesses need to post regularly on social media if they want to keep their fans and followers. The good news is there are tools out there that can help you schedule posts in advance. 

While these tools cut down the time it takes to post on social media, you’ll still need a strategy. The question is, how do you create one?

Here, you’ll discover the best ways to create a social media strategy for your business.

Understand your target audience and goals

Before you even think about putting a strategy together, you need to understand your goals and audience. Who will you be trying to attract and what is the aim of your social media posts?

The more research you carry out into your audience, the more effective your posts will be. After all, it’s difficult to effectively market to someone if you don’t know who they are or what they like. 

In terms of your goals, are you looking to gain more customers, retain existing ones, or simply build up brand awareness? Whatever the goals are, write them down. This will give you the direction to go in when creating posts.

Determine which platforms are best to focus on

There are a lot of social media sites out there and not all of them are right for your business. You’ll also find it difficult to focus on several channels at once. This means it is a good idea to narrow down your options to just one or two platforms.

This not only makes it more manageable, but you’ll also receive more effective results from your hard work. If you can find the platform where the majority of your customers hang out, you’ll see the biggest return on investment. 

So, don’t just choose a platform that is popular. Instead, research and choose one that best fits your targeted demographic. 

Know how you will collect data

A key part of any social media strategy is determining how you will collect data. This is an important step as you will need data to see how well your strategy is working. 

There are a lot of tools that can help you with this. You can also collect it in numerous ways including social media listening, and competitive analysis.

With social media listening, you can use tools like Sprout Social and SEMrush. Your competitors’ content is compared and analyzed to see what is doing well. You can then use the insights revealed to plan your own social media strategy. 

Plan out the types of content you’ll be posting

Now you have a good understanding of your audience, goals, and what works, it’s time to plan out your content.

There are different types of content you can focus on. Due to how frequently you need to post, it’s worth getting ahead by creating posts in advance. This will allow you to schedule them to be posted automatically at specific days and times. 

If you are having trouble coming up with ideas, you can always hire someone to help you. 

Determine the best times and days to post

Did you know that posts published on specific days and at certain times can perform better? This can change based upon multiple factors. However, if you research online you’ll find some general guidelines.

For example, you’ll want to try and post when your customers are most commonly online. For some businesses, this is the weekend, while for others it might be first thing on a Monday morning.   

Enlist help if you need to

Creating a social media strategy can be a lot of hard work. Many businesses choose to enlist help from specialist special media marketers and managers. If you have the budget, this would definitely be a good option to consider.

As you can see, there is a lot to think about when you are creating a social media strategy. You will need to spend a lot of time researching to ensure you get it right. First and foremost, you need to identify which platform you need to focus on. 

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