Types of Paid Traffic Local Businesses Can Use

Paid traffic methods can prove to be highly effective for local businesses. However, if you are just starting out in the world of paid advertising, the sheer amount of options available can be overwhelming.

To help you decide which route to go down, below you’ll discover the different types of paid traffic local businesses can use.

Social media ads

Social media ads are one of the best ways to generate paid traffic. Platforms such as Facebook, give you the opportunity to directly target your ideal customers. 

Ad campaigns are easy to set up, and you can choose your ad to be shown to consumers based on specific demographics. You can also ensure those who are unlikely to be interested in your business aren’t shown the ads.

Getting your paid advertisements out in front of the right audience is crucial if you want to see results. Social media ads give you the opportunity to reach millions of potential customers. 

Out of all the Pay Per Click (PPC) opportunities, Google ads are one of the most effective. 

You pay to display your ad whenever your chosen keywords are searched for on Google. You will be able to see how competitive your keywords are when you create the ad. To ensure your ads produce good results, always make sure you choose keywords that don’t have a lot of competition.   

Paid/Sponsored posts

If you find paid ads complicated or too costly, you could consider paid or sponsored posts. These are typically blog posts that you publish on a third party website.

Look for high authority blogs in your niche, then see if they accept sponsored posts. Follow the guidelines provided to create the content before sending it off for publishing. 

Sponsored and paid posts are typically shown high up on your chosen blog. They are seen by a much wider audience, helping to give you a lot of exposure. 

Influencer marketing

Influencers are a big deal for businesses. The rise of social media has given ordinary people a chance to become famous. Those who manage to build up a large following on their social media channels can get paid to advertise products and services.

Businesses frequently team up with influencers in their niche to help boost their brand. If you haven’t considered partnering with an influencer, now is definitely the time to do so. 

Instagram is typically the best platform to find influencers. Search for posts relating to the products and services you sell. Then, look at the most popular posts to determine the biggest influencers in your niche. You can then reach out to them to work out a paid partnership.

If the influencer has a large following, it can do wonders for your exposure as a brand.

There are a ton of free business directories you can utilize. However, did you know you might get better results from paid listings?

Paid directory listings provide additional features such as call to action buttons and a comment section. The easier you make it for potential customers to find and buy from you, the more sales you will ultimately make. So, look at the top paid directory listing platforms available and compare prices. Consider placing a listing on more than one platform for best results. 

These are some of the different types of paid traffic you can attract. So, which one is right for your business? 

Why utilizing a variety of methods works best

When it comes to paid traffic, you will find that utilizing more than one method tends to generate best results. It also allows you to see which paid ads work better, and which ones you should avoid.

You could start by creating a PPC ad, alongside a sponsored post. This helps you to achieve both short and long term results. The ad will draw in immediate results, while your sponsored post will continue to work for you in the long-term. Test different methods out and see which ones generate the most traffic.  

As you can see, there are a lot of different types of paid traffic you can focus on for your small business. Think about your budget and how quickly you need to see results before deciding which one is right for you. 

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