Email marketing can be a highly effective way of retaining and securing customers. However, there is a lot to learn if you want to ensure you reap the benefits of this lucrative method.
Did you know for example, that there are a lot of different types of emails your business can send to its customers? Each type has its own use in a carefully planned strategy. Knowing when to use the different types of emails can greatly enhance your marketing efforts.
Not sure what the different types of emails are? Below, we’ll look at some of the main types of emails your business should take advantage of.
The first type of email you should focus on is the welcome email. These should be sent to those who have just joined your email list within 24 hours.
The welcome email can be quite basic. Let them know how happy you are that they subscribed, and what they can expect from future emails.
Letting new subscribers know what type of content they can expect will reduce your drop-out rate later on.
The most common type of email businesses send to their customers are newsletters. They have the potential to provide a lot of value to readers.
In a newsletter, you can include a roundup of your latest news, offers, advice, and tips. Ideally, they should be sent out either once a month, or every couple of weeks.
Newsletters should contain an attractive design, and can include links back to your website. One thing you should avoid however, is making them too promotional.
The key goal of a newsletter is to provide value for the reader. So, keep the promotional content to a minimum. Instead focus on current trends, alongside helping your subscribers with existing challenges they are facing.
Customer feedback emails
A great way to ensure you attract and retain customers, is to collect feedback along the way. It can be difficult getting customers to leave a review, or to fill in a survey. However, doing so is important if you want to grow your business.
Customer feedback emails don’t need to be long. Instead, they should thank the customer for their recent purchase before providing a link to a feedback survey. You can spend a little time explaining the benefits of providing feedback and why it matters.
You might also find it useful to include examples of feedback you have received. When placed at the end of the email, they can encourage customers to do the same.
Offers and promotional emails
Occasionally, you can send out offers and promotional emails. However, these really should be kept to a minimum. Your subscribers don’t want to be bombarded with promotions and will happily unsubscribe if you send too many of them.
With that being said, there are certain times when offers and promotions can prove useful. For example, sending customers a discount code or personalized offer will always be appreciated. Just make sure that the offer is relevant to the things they usually like or purchase from you.
Product launch emails
Got a new exciting product coming up? Let your subscribers know! Many people sign up to an email list because it promises to keep them informed about new products first. So, use this to your advantage and send out emails whenever you have an important product launching.
You can send 2-7 emails for a product launch. The first email should focus on revealing the product, including what it is, why you are offering it, and the benefits it provides. Then, additional emails can be sent in the days leading up to the launch, helping to maintain customer interest.
The more exciting you make the launch sound, the more effective your emails will be.
Follow up emails
Finally, you should always remember to send customers follow up emails. This includes thank you emails for when they make a purchase, order updates, and follow ups on complaints.
These are some of the most important types of emails you should send to your subscribers. As you can see, different types of emails should be sent at different times throughout the buyer’s journey. You can also test out different types of emails to see which perform better with your email list.
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