Want to know the secrets to email marketing success? While email marketing can be highly lucrative, there are a lot of mistakes businesses make to hamper their results.
When done correctly, email marketing can increase conversions and help you to retain existing clients. So, how can you create an effective email marketing strategy? Discover some of the secrets to email marketing for your business below.
Using a catchy subject line
One of the easiest ways to improve your email marketing results is to use a catchy subject line. A staggering number of emails aren’t even opened because the subject line doesn’t grab the recipient.
When creating email marketing subjects, it’s important to keep them short and concise. Why should they open the email and what is in it for them? A catchy headline can make a huge difference to open rates.
Ensure you are sending them to the right people
Are you guilty of sending the same emails to everyone? If so, now is the time to start segmenting your list. Before you do that however, you will need to ensure that you have a good list of prospects.
Your email list should contain potential customers, alongside existing ones. It’s a good idea to send different emails out to customers at different stages of the buying journey.
Making sure you are sending emails to the right people will help to boost results of your marketing campaign. Also, make sure you have permission to send emails to customers.
Never send emails to anyone who hasn’t opted in to receive them. If you do, this could be viewed negatively, impacting the reputation of your business.
Don’t send out too many emails
Even when customers do sign up to your email list, that doesn’t mean they want to be bombarded with emails. Depending upon what stage of the buying journey your customers are, you shouldn’t be sending more than one email per week.
The fewer emails you send, the less likely customer’s will be to unsubscribe from your list.
Know when to send them
Did you know there are certain days and times to send emails to make them more effective? Knowing when to send out your emails is the first step to giving your email marketing campaign a boost.
If you are sending emails to consumers, it’s a little trickier to determine the best time to email. Most businesses operate 8 hours a day, giving you a specific window to reach them. Most people find that sending emails first thing in the morning between 8.30am and 9.30am generates the best B2B results.
With consumers, you’ll need to experiment with different times to see when you receive the best response rate.
Personalize your emails
If you aren’t getting strong results from your emails, it could be that you aren’t personalizing them enough.
These days, customers want a personalized service from the companies they do business with. When sending emails out to your contacts, at the very least you should include their actual name when saying hello.
Another useful tip is to look at the email address you are sending the emails from. Is it a personal or a general business one? If you send them from a personalized email address, such as [email protected], it’s going to receive more of a response than if you were to send emails from a generic address such as [email protected]
The more personalized and relevant you can make your emails, the better the response rate will be.
Test your emails to see what works
A fantastic tip to follow that many email marketing experts do, is to test your emails. Try out different layouts and send them at different times of the day to see what works.
Very few businesses send out effective emails right away. Instead, they need to experiment and test out different methods until they get it right. Make little tweaks where you need to and monitor results to see if any further changes are required.
These are some of the best tips you can follow to improve your email marketing success rate. Emails have the power to generate a ton of new business. However, it helps to understand the secrets marketers use in order to generate best results.
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