There’s no denying that email marketing is one of the most effective channels you can utilize. Not only can it help to attract new customers, but it can also help you to hang on to existing ones.
One of the most important types of emails you’ll want to create for your customers is the welcome email. So, what does this type of email contain and why are they important for your business?
Below, you’ll discover everything you need to know about welcome emails and how to create one.
What is a welcome email?
Making a good first impression in business is paramount to success. A welcome email gives you the opportunity to make a great first impression on your prospects, ensuring they have all of the information they need.
Your welcome email is the first email message your potential customers will receive. They set precedence for what customers can expect from your emails, and also give you the opportunity to thank them for signing up to your list.
You can implement just one welcome email or provide a series of them. So why are they so important and what type of content should they include?
Why are welcome emails important?
Welcome emails offer a range of benefits including:
- They engage your prospects
- Increased customer loyalty
- Reduces the number of unsubscribes
- They save time
- Customers want them
Your welcome emails give you the chance to tell your prospects more about you. They let you reveal what customers can expect from future emails, reducing the chances they will unsubscribe.
Provided you create an effective welcome email, it will help to engage your prospects, increasing the likelihood they will make a purchase. You’ll also be boosting customer loyalty, as regular emails help to build up trust and a more personal relationship with your customers.
When a new prospect or customer signs up to your email list, a welcome email can send you a lot of time. Without one, you would need to manually engage with each customer. Welcome emails can be sent automatically to every new signup, saving you a significant amount of time.
Finally, welcome emails are important because your customers actually want to receive them. According to an infographic from Invesp, a huge 74% of customers look forward to receiving a welcome email. Additionally, welcome emails also have an 86% higher open rate than other types of emails.
They are simple to create, yet welcome emails deliver a lot of impressive benefits to businesses. The question is, how do you create one that your prospects and customers will love?
How to create a killer welcome email
When it comes to creating a killer welcome email, there are a few steps you’ll want to take. These include:
Capture attention in the subject line
The subject line of your welcome email is extremely important. Keep it short and to the point, while ensuring it gives them an idea of what to expect.
Let them know what to expect
The body of your welcome email should give the customer an idea of what to expect from future communication. What benefits do they have to look forward to and what value will your emails provide?
Make sure you fulfil your offer
If you offered an incentive for signing up to your mailing list, make sure you deliver it in the welcome email. This includes any download links to lead magnets, or promotional codes for a discount off your products and services.
Your welcome email is a great opportunity to recommend other content or products they might find useful. For example, customers are typically looking for more information when they sign up to your emails, so link to other content that may answer any questions they may have.
Make sure you include an opt-out
While ideally all of your prospects will want to continue receiving emails from your business, you will lose some subscribers over time. Make sure you have a clear opt-out section in case customers change their mind and no longer want to receive them.
Thank them for signing up
All welcome emails should include a thank you message. Show your appreciation for them signing up to your list or becoming a customer. A little appreciation goes a long way in business.
Overall, welcome emails can prove extremely valuable to your business. If you struggle to come up with ideas of how to write one, you can search for examples online.
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