When it comes to making a profit from your local business, online advertising is key. The good news is there are tons of advertising methods you can utilize. The bad news? Trying to determine which one is right for you can be overwhelming.
To help you decide where to advertise your business, below you’ll discover 5 online advertising examples you might want to consider.
Search engine ads
Search engines are where most website traffic comes from. This means it makes sense to utilize paid search ads.
While Google is the main choice here, other search engines are also worth advertising on. Some of the main search engines that offer paid ads include:
The key is to figure out where most of the searches come from when your targeted keywords are used. Then, focus your efforts on paid ads on that platform.
The great thing is that paid ads work the same across all search engines. Once you know how to do it on Google, for example, you’ll be able to easily do it on other platforms too.
Another option you have when advertising online is social media. Like search engines, social media sites enable you to pay for advertisements. These can be really lucrative, and they give you the option to highly target your ads.
For example, you can choose to only display the ads to people in certain demographics such as age, gender, location, and job role.
Paid ads aren’t the only way to advertise on social media, however. You can also create a business page which acts as a free form of advertising for the company. Here you can post updates, engage with customers, and even host competitions which can prove useful in generating new customers and followers.
Social media provides a lot of opportunities to expand your reach and advertise online. So, if you haven’t yet developed a strong presence on a platform, now is the time to do so.
LinkedIn, Facebook, Twitter, Snapchat, Tik Tok, YouTube, and Instagram are the main social media platforms available to advertise on.
Reddit has become one of the largest online forums in recent years. Boasting millions of users, there are subcategories for practically everything on the site. Businesses have started to see the benefits of advertising their services on the platform.
The best way to advertise on Reddit is to engage with your ideal customers on subreddits. These are basically groups that you can join and interact with other users. The goal isn’t to outwardly advertise your services, but to provide value by helping members with any industry relevant questions they may have.
This is a completely free form of online advertising, though it will take time to build up a following on the platform.
Very few businesses consider using display ads to advertise their services. This means if you do follow this tip, you’ll be a step ahead of most of your competition.
Display ads are shown on websites, taking customers to your website when they click on the ad. If you do plan on using this form of advertising, the most crucial thing to remember is to place your ad on a relevant website.
If the website doesn’t have anything to do with your type of business and what you offer, you aren’t going to get many people clicking on the ad.
You will typically need to pay to have a display ad placed onto a website. Some website owners may also request a small commission for each click you receive.
If you’re looking for a type of online advertising that will deliver strong results, video ads are a great option. Videos convert much more than standard text ads, and the good news? It helps you to outshine your competitors.
While more businesses are starting to realize the benefits of video ads, some are still being slow to adopt them into their practice. By creating video ads, you’ll be a step ahead of the competition, and you’ll also potentially see a huge return on investment.
These are just 5 examples of online advertising to bring in profits for your local business. Rather than trying out all of the techniques mentioned, be sure to focus on just one at a time. This will help you to deliver much more effective ads, plus establish whether you need to try something else or not.
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