Common Features of Email Software Companies & How They Can Help Your Business

Common Features of E-mail Software Companies _ How They Can Help Your Business

Looking to streamline your email marketing efforts?  There is an abundance of email software companies out there, each offering a variety of benefits. Helping to take the time and stress out of marketing via emails, these companies offer a range of solutions.

So, what common features of email software companies should you look out for and how can they help your business?

What are email software companies?

Email software companies offer email marketing platforms. They host, optimize, and secure your emails. However, their functionality goes way beyond simply hosting emails. They also come with a huge range of features to enhance your email marketing efforts.

There are a lot of different email software companies out there. This means you need to spend quite a bit of time comparing the different platforms to find the best one for you.

What features should you look out for?

If you want to make sure you are choosing the best email software company, it is important to look at the features provided. 

Each will offer a different set of features, offered at varying prices. Below you’ll discover some of the key features to look out for when comparing your options.


Email marketing can take up a lot of time if you do it manually. Most email software companies provide an automated feature to make it easier. 

With email marketing automation, you can schedule emails to be sent at specific dates and times. You’ll also be able to set up automated messages such as welcome emails to new customers. Look out for a platform that comes with a drag-and-drop feature, letting you create and customize automated emails quickly.

When you make use of automated features, it frees up a lot of time that you can spend on other aspects of the business.

Third-party integration

Although email software can simplify your marketing efforts, you’ll still likely need to use third-party apps and services. For example, you may have a tool that segments your audience that you need to incorporate into your email software. For this, you are going to need a platform that offers third-party integration.

Always check that the software is compatible with the apps and tools that you currently use. If it isn’t, you face having to do a significant amount of work in your email marketing campaigns.

Message limits

If you are a start-up, you won’t necessarily need to worry about message limits set on email software. However, it is still worth being aware of what limits, if any, are in place. 

Most email software companies set a limit on how many messages you can send to your subscribers each month. If you have approximately 1000 subscribers, you’ll need a limit of around 4000 emails per month. 

Spend time comparing the different companies to see which one offers the greatest number of messages. Compare the costs too as those which do allow a high number of monthly messages will usually charge extra for the privilege. 

Good customer support

Most of the time, you shouldn’t encounter any issues when using email software. However, if something does go wrong, you need to know it will be resolved quickly. What level of support does the company offer? Can you contact them quickly and easily?

A good way to see the reputation of a company is to look at online reviews. What do other customers say about the platform, and would they recommend it?

High-quality templates

A good email software platform will come with a good list of templates you can use. The more advanced platforms will offer customizable templates with hundreds of design options. 

Templates can save you a ton of time, plus they make your emails more visually appealing. So, when comparing the different platforms on offer, pay attention to the templates that are included. Do they look professional and high-quality? Also, look at how easy they are to use.

Mobile optimized

All your emails should be optimized so they can be read via mobile devices. Most consumers read content on their smartphones or tablets, rather than on a desktop PC. If your emails aren’t optimized for mobile, they won’t display correctly and that could see you lose a lot of your subscribers. So, look out for companies that offer mobile optimization as standard. 

These are some of the most common features of email software companies you should look out for. You may find it useful to take advantage of free trials. Many email marketing platforms offer a free trial for a set period. This lets you see how easy they are to use and how the features work. 

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