8 Content Marketing Ideas

Looking for new content marketing ideas? These days, there are many different types of content you can produce for your audience. 

From instructional videos to interview-style content – here are 8 content marketing ideas you can utilize in your small business… 

Instructional Videos 

When it comes to marketing your business, nothing is more effective right now than video content. Videos immediately engage your audience, and it tends to be easier to consume than written content. 

There are different types of videos you can produce, and all can be effective when done correctly. However, instructional videos tend to produce the best results. 

Consumers crave informational content that helps them to solve a problem. If you can produce an instructional video that solves a common issue for your audience, it’s going to do wonders for your business.   


Another thing consumers love is tip-related content. Focus on tips that make your audience’s lives easier. What can they do to prevent common issues they may experience? 

Providing tips can help to build you up as an expert in your niche. This in turn increases trust and brand awareness. Ideally, you should provide your own tips, rather than simply rehashing ones that your audience can easily find elsewhere. 


Infographics have become highly effective in content marketing. They offer bite-sized pieces of content, enhanced with visual design. 

One of the biggest benefits of infographics is how quick they are to create. You don’t need to spend hours putting one together and you can outsource them to a content creator if preferred.

All businesses should utilize infographics in their content marketing strategy if they want it to be effective.   


In recent years, podcasts have exploded in popularity. Producing your own podcast may seem intimidating, but it could greatly improve your marketing efforts. 

Creating a podcast can help to set you apart from your competitors. It also helps to greatly build up your brand, as well as engages your audience. 

Podcasts can be a good alternative to video content if you struggle to get in front of the camera. They help to keep your audience coming back for more, keeping your business firmly in their mind.


If you are stuck for content ideas, consider publishing Q&A-style posts. Whether you do it in written or video format, this style of content provides something useful for your audience. 

You can focus on common questions you get asked by customers. Providing answers to common questions doesn’t just help the audience, it can also help to save you a ton of time too. You won’t need to spend as much time answering the same questions over and over again. 


One type of content many businesses fail to utilize is interviews. Is there a niche expert you could interview for your blog? If the interviewee is a person of interest, it’s going to help you generate a huge amount of traffic.

You could interview experts, influencers, and even your own customers. 

Case Studies

While you should mostly focus on informational style content, occasionally promotional content can work well. Case studies are a good example of effective promotional content you can produce.

How has your business helped its customers recently? Case studies allow you to show your audience the results they can expect when they invest in your products or services. 

To make your case study stand out, why not do it in video format? As mentioned earlier, videos can be highly effective at engaging your audience. 


eBooks take a bit more effort than the other content types on the list. However, they can also generate more significant results.

You can sell the eBooks you produce, helping to create an additional stream of income. Or you could offer an eBook as a lead magnet, encouraging more sign-ups to your email list for example. 

There are so many different types of content you can use to market your small business. The ones featured above are some of the most effective types of content you can create. Ideally, you will want to focus on offering a few different types of content. This will help you to attract a much wider audience, as well as increase your marketing results.

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