Today’s digitally-savvy customers expect fast, convenient and intuitive experiences from their favourite websites. To keep up with their expectations, your site needs to be user-friendly and easy to navigate. In order to design a fast, functional and accessible site that benefits both users and search engines, it’s critical to understand the factors that impact website performance.
The more you know about these factors, the more effectively you can optimize conversion paths on your site. To increase conversion rates on your site, you need to identify any weak points and redesign them accordingly.
In this article, we suggest 5 areas of your website you should concentrate on for easy wins.
One of the major factors that impact website performance is speed. Speed gets in the way of conversion and if your site is slow to load, conversion rates will suffer. To improve speed, it’s important to consider the user experience first. For example, does your site load quickly for most users or for a specific demographic?
A poorly-designed site might have a difficult time loading for certain groups of people. You should also determine what content on your site needs to load first and which can wait until later. You should also think about things like DNS settings and server configurations that affect speed. You may need faster servers or DNS settings that would decrease latency and increase speed on the internet.
The user experience (UX) is a critical aspect of website design. Without a good UX, your site can’t effectively meet the needs of your customers. When designing your website, you should consider how users interact with the site and what information they need from it at each step along the conversion path. For example, if you have an e-commerce website, you might want to consider making it easier for users to find products that meet their specifications.
You could also use micro-interactions in your design to keep users engaged and on their desired path. Designers often include these types of interactions in order to enhance customer satisfaction. Some other ideas for increasing conversion rates on your site include:
A common issue that can lead to website drop-offs is a lack of useful information. Customers who visit your site and find the page unhelpful will give up quickly, leaving for a competitor’s site with more success. One way to ensure your pages are helpful and relevant is through keywords. As you design your website, pay close attention to the words that customers use in their search queries.
If your site isn’t delivering on the words customers are using, it could be hurting conversions and impacting your bottom line. While this doesn’t mean you need to make all of your pages keyword-related, it does mean that you should make sure you have keyword-focused content throughout your website. If faced with a difficult conversion path on your site, consider redesigning those paths so they work better for users and search engines alike.
Many websites are set up to be discovery engines and end up being poor conversion machines. Without a clear goal, your site will not convert visitors into customers. For example, if you’re selling clothes online and want to increase sales, you need to make sure your site is clearly telling people what they want and how they can find it. You should also determine what makes the most sense for your target audience by defining who your target audience is.
Your website needs to be optimized based on the demographics of that audience. You can use tools like Google Analytics or Survey Monkey to find out more about the demographic of your customer base. Knowing these details will help you design an effective website that meets their needs and gives them what they want.
It’s important to include a clear call to action on your site. This is the first step in optimizing conversion paths and increasing website conversions. It can be a simple button that leads users to a contact form or an email submission, for example. If there’s no clear call-to-action, you might have visitors who are confused about what they should do next.
Making sure your website is aesthetically pleasing is just the beginning. It’s important to also make sure it’s easy to navigate, has the necessary information for visitors, and provides an opportunity for conversion. If you want to increase your response rate and boost your bottom line, take the time to consider these website design ideas.
