Looking to attract more customers to your local business? Social media is one of the most effective local marketing tools you can utilize. Not only can you set up your own business page, but you can also utilize several great marketing tools.
One of the most effective tools you can use to attract new customers on these sites is video ads. Creating and releasing a video on social media can act as a TV ad. The question is, how can you use this useful feature to flood a geographical area with your ad?
Here, you will discover everything you need to know about TV ads for small businesses on sites such as Facebook.
TV ads on social are basically video ads you create and share via the channel. In terms of content marketing, video is known to have one of the best returns on investment.
Each social media platform has its own video ad system. Facebook, Instagram, Pinterest, Linked In, and Twitter all have options to create and share video ads. However, you will find Facebook tends to be the most popular option.
Facebook boasts a staggering eight billion video views each day. Its Facebook Live feature is proving particularly lucrative, drawing in three times more viewers than standard videos. By creating video ads on the platform, you could see a significant rise in traffic and sales.
You can either create the videos yourself or hire somebody to do it for you. There are a lot of options, and you will face a lot of competition. This means you are going to need to ensure your videos stand out if you want them to be effective.
When done correctly, video ads can provide a lot of benefits. These include:
Your social media video ads could be seen by millions of potential customers. You will find that videos are much more engaging than written content, leading to a lot more potential conversions. They can also help to build up trust between your business and its customers.
One of the biggest benefits is undoubtedly that it lets you target local customers. You will be able to limit the audience of your video, ensuring it is only seen by those most likely to be interested in what you have to offer.
Finally, video ads on social sites are much more cost-effective than TV ads. To place an advert on TV, you are looking at paying thousands of dollars. The cost of video ads on social media sites is a lot more affordable for smaller businesses.
These are just some of the main benefits you can expect from creating and sharing social media video ads.
So, now that you know what TV ads on social media are and the benefits they can deliver, how can you start developing them?
There are a few tips you should follow when it comes to creating effective video ads. Let’s look at some of the best tips that can help you to put together effective ads…
There are different types of videos you can create for advertising purposes. Therefore, you need to figure out which one is going to be most effective at engaging your followers. Just some of the different types of content include how-to’s, live videos, and product reviews.
The most effective video ads are those which are short and to the point. You don’t want to lose your audience’s attention by veering off-topic. Think of actual television ads, they are often no longer than 30 seconds. This is the length you want to aim for unless you are doing informational and product review content.
Finally, don’t forget to include text in your videos. A substantial number of people have their sound switched off on automated videos. So, having text is essential if you don’t want them to skip your video altogether.
As you can see, video ads can be extremely effective at targeting local customers. If you aren’t currently utilizing social media TV ads, now is definitely the time to start doing so.
