Follow-up emails are often crucial to securing new customers. They can also help to retain existing customers, as well as maintain good communication. The trouble is, keeping up with follow-up emails can be difficult. That’s where email automation proves invaluable.
Here, we’ll look at why you need to have an automated email follow-up sequence as part of your business operations.
When you make a purchase online, it can be a lot riskier than buying offline. Therefore, customers generally like to receive follow-up emails.
Follow-up emails inform the customer when they can expect to receive their goods, as well as provide confirmation their order was accepted. This really helps to build up trust with your customers.
The more a customer trusts your business, the more likely it is they will make a purchase. Automated email follow-ups help you build up trust with minimal effort.
Another great benefit of automated follow-up emails is that they can set you apart from your competitors.
Many of your competitors won’t be using automated email software. Due to a lack of time, they simply don’t bother with follow-up emails. So, if you offer them to your customers, it can greatly set you apart from your competitors.
Personalization is everything in business. With automated email follow-ups, it gives you the opportunity to capitalize on personalization.
At the very least, the emails should contain the customer’s first name. However, with automated emails, you also have the option to segment them.
Segmented emails allow you to target different groups of customers. This allows for much better-targeted advertising.
When you offer a personalized service, it builds up trust and engagement. Both of these things can lead to increased sales.
Of course, one of the main benefits of automated email follow-ups is that they can save you a lot of time and effort.
Creating emails and sending them out after each customer interaction can be time-consuming. With automated emails, you simply need to set them up and schedule them to be sent out at each stage of the buyer’s journey.
The amount of time automated software can save you is unbelievable. So, if you have been putting off sending out follow-up emails due to a lack of time, automation is the answer.
When you are trying to send emails out in a timely manner, it’s easy to rush them and make errors. Unfortunately, this can reduce their effectiveness.
With automation, your emails will be sent immediately when a customer moves through their buying journey. You can set emails to send out after a purchase is made when products have been shipped, and after the customer has received their goods.
Without worrying about getting content out quickly, your emails will be much more effective.
As well as saving you time, automated email follow-ups can also prove to be cost-effective.
You won’t need to pay someone to take care of your email marketing. However, you will obviously have the cost of the software or tool itself. This does still tend to work out much cheaper than hiring somebody to do it for you.
Your sales team will also benefit as it will reduce their workload. They won’t need to spend time nurturing leads as the emails will do it for them.
Your team will be able to see which content and emails your leads have engaged with. This in turn will show them which leads they should contact.
Some automation tools even alert you whenever a lead takes a specific action. This allows you to target them quickly, increasing the likelihood of a sale.
There are lots of awesome benefits that come from utilizing an automated email follow-up sequence. The above are some of the
most significant benefits you can expect. If you aren’t currently using automated software in your business, now is the time to start investing in it.
