How Much Does a Website Cost In Ireland? (2026 Pricing Guide)

These are real BeaconSites prices for 2026 projects.

One-off project pricing

Two websites sitting at the same tier headline can have real-world costs vary by 50 to 100 per cent because of choices that shape the actual scope. Six factors move the number more than any other in Irish web design projects.

• Page count and content volume. A 6-page brochure is priced very differently from a 40-page site with individual service, location, and team pages. Every additional page adds design, copy, and technical setup time.
• Custom design vs template. A template-based build starts from an existing framework and adapts colours, fonts, and layout. A custom design is drawn from scratch to match the brand. Custom designs typically add €1,500 to €4,000 to the tier price.
• Integrations. CRM, email marketing, booking systems, membership platforms, payment gateways, and internal tools each require setup and testing. A typical integration adds €300 to €1,500 depending on complexity.
• Content production. If the agency writes the copy and produces the imagery, the project costs more than a build where the client supplies finished content. Content production typically adds €1,000 to €4,000 for a small business site.
• AEO engineering depth. A baseline WordPress site with SEO basics costs less than one engineered for citation by ChatGPT, Claude, Perplexity, and Google AI. The AEO-ready tier premium reflects schema architecture, entity reinforcement, FAQPage markup, llms.txt configuration, and structured content patterns that most agencies do not build.
• Timeline urgency. A standard 3-week build costs less than the same scope compressed into 5 working days. Rush projects typically carry a 25 to 40 per cent premium.

The sweet spot for Irish SMEs is a mid-tier scope with clear content ownership, standard integrations, and AEO engineered in from day one — which is where the €6,999 to €9,999 custom WordPress tier lands.

Six ongoing costs consistently catch Irish SMEs off-guard after the launch invoice is paid. None are optional; all are budgetable.

• Plugin licence renewals. Most business WordPress sites use 4 to 8 premium plugins for forms, security, backups, page builders, and SEO. Combined renewals run €150 to €400 per year and lapse silently if not tracked.
• Content updates and additions. A brand-new site launches with the content that existed at build time. Adding case studies, service pages, blog articles, or team members after launch is billable work — typically €100 to €400 per page depending on scope.
• Compliance updates. Cookie banners, privacy policies, and GDPR consent flows need refreshing as Irish and EU regulations evolve. Budget €200 to €500 per year for compliance maintenance, plus one larger update every two to three years when standards shift.
• Backup verification and restore testing. Automated backups are only useful if they can actually be restored. A tested restore twice a year catches broken backups before an outage does — €200 to €400 per year of maintenance work.
• Search and AI visibility maintenance. Schema markup, sitemaps, llms.txt, and entity signals drift as content changes. Without periodic maintenance, AEO signals decay within six to twelve months. Managed WordPress plans that include AEO maintenance solve this; ad-hoc arrangements do not.
• Migration cost when the DIY solution breaks. Businesses that launch on Wix or Squarespace and later migrate to WordPress typically pay €800 to €2,500 to recover their content, redirects, and SEO equity. Choosing WordPress from the start avoids the migration cost entirely.

Over a typical five-year ownership window, hidden costs add €3,000 to €7,500 on top of the build price. Factor them in at the quote stage rather than absorbing them as surprises.