Local visibility used to mean one thing: rank in Google Maps and on the first page for "[service] in [city]" searches. In 2026, that's no longer enough. A growing share of local-intent searches now happen inside AI engines — customers ask ChatGPT "best [trade] in Dublin," ask Google AI Overviews "where should I get my [service] done," and increasingly bypass Google's traditional results entirely.
The Local Visibility, SEO & AEO service engineers all three disciplines together. Local SEO delivers the traditional Google ranking work — NAP consistency, local landing pages, geo-targeted keywords, on-page optimisation. AEO (Answer Engine Optimisation) is the discipline of getting your business cited inside AI engine responses — schema markup, FAQPage architecture, entity definitions, citation-friendly content.
GEO (Generative Engine Optimisation) is AEO applied specifically to local-intent queries — getting your business cited when users ask AI engines "best [service] near me." Many Dublin agencies sell one of the three. Some do local SEO well. A few are starting to add AEO retrofits to existing sites.
Almost none deliver all three as one integrated engagement. BeaconSites built the service around all three because in 2026 they cannot be separated — Google Maps rankings, AI engine citations, and local-intent AEO all feed off the same NAP consistency, schema architecture, and citation patterns.
Who is this for?
This service is built for Irish SMEs and B2B businesses with a physical presence or service area — particularly:
If your current Google Business Profile is more than a year old without regular posting, photos, or review responses — OR if your local SEO investment focuses only on rankings without addressing AI Overview citations — there's significant uncaptured visibility at stake.
Most clients land on the Managed WordPress (full) plan at €299/month which includes Local Visibility & SEO management. Standalone engagements available from €299/month for businesses without managed WordPress.
What makes us different?
Three things separate BeaconSites' Local Visibility & SEO from what every other Dublin agency offers in 2026:
1. Launch-day consensus signal. Every BeaconSites engagement ships with an expert article produced in 8 formats and syndicated across 300+ high-traffic sites including Business Insider, AP News, and Apple News. AI engines see your brand cited across multiple independent sources from week one, alongside the GBP and local SEO signals.
2. AI-native architecture: GBP, local SEO, GEO, and automation engineered together. Many agencies treat local visibility as a single discipline — either GBP optimisation OR local SEO, rarely both, and almost never with GEO (the AI-engine-specific local citation work). BeaconSites builds the GBP-to-website data flow as one integrated system: schema markup on your website mirrors your GBP exactly, location-specific FAQPage content engineered for AI Overview citation, automation handles review monitoring and posting cadence, and AI engines see one consistent signal across maps, organic, and AI Overview. Automation runs through the veins of every BeaconSites engagement.
3. Founder-led delivery. You work directly with Lee Graham — not a junior account manager managing 50 other listings. The strategic decisions about how your business appears across Google Maps, organic results, and Google AI Overviews come from the founder. Specialists handle the day-to-day work where Lee is supervising directly.
This combination doesn't exist at any other Dublin agency we know of.
Pricing
Managed WordPress (full) — includes Local Visibility & SEO: from €299/month — bundled with full website management, content production, and AEO maintenance. Best value for clients wanting integrated digital marketing.
Standalone Local Visibility & SEO Engagement: from €299/month — for businesses without managed WordPress. Includes GBP optimisation, local SEO, GEO work, weekly posting, review monitoring + response drafts, Q&A management, citation tracking across AI engines, and monthly reporting.
Multi-location pricing: €99/month per additional location after the first — for businesses with multiple physical locations or service areas.
One-off Local Visibility Audit: from €299 — covers current GBP health, local SEO rankings, AND AI citation status for local-intent queries, with prioritised remediation roadmap.
Our process
- 1
Local Visibility audit
Comprehensive review of current GBP, local SEO rankings, AI citation status across the 5 engines for local-intent queries, competitor benchmarking. Produces prioritised remediation roadmap.
- 2
GBP optimisation + schema cross-linking
Every GBP field reviewed and improved. Website schema (LocalBusiness, Service, Opening Hours, Address) aligned with GBP information. Consistency signals deployed.
- 3
Local SEO + GEO foundations
NAP consistency across citations, local landing pages, FAQPage architecture for local queries, location-specific content engineered for AI citation.
- 4
Automation setup
Review monitoring, post scheduling, citation tracking across local search AND AI engines wired up. Your operation runs on automation from this point forward.
- 5
Content + posting cadence
Weekly GBP posts, monthly local content production, photo updates, Q&A seeding.
- 6
Monthly performance review
Google Maps rankings, local SEO positions, AI citation tracking across the 5 engines, review velocity, brand mention growth.
Common questions
What's the difference between local SEO, AEO, and GEO?
Local SEO targets Google's local ranking algorithms — the work that gets your business in the Google Maps 3-pack and on the first page of "service in city" searches. AEO (Answer Engine Optimisation) is the discipline of getting your business cited inside AI engine responses — schema markup, FAQPage architecture, entity definitions, citation-friendly content. GEO (Generative Engine Optimisation) is AEO applied specifically to local-intent queries — getting your business cited when users ask ChatGPT or Google AI Overviews "best [service] near me." The BeaconSites Local Visibility, SEO & AEO service delivers all three as one integrated engagement.
Do I really need active management?
Yes, if you serve a local market. Active GBP listings (regular posts, fresh photos, review responses, Q&A engagement) consistently rank higher in Google Maps AND get cited more often in Google AI Overviews for local searches. Abandoned profiles and stale local SEO foundations lose visibility quietly over months while owners don't notice.
What if I have multiple locations?
We manage multi-location setups — each location requires its own GBP, photos, posts, review monitoring, and local citations. Pricing scales per location (€99/month per additional location after the first).
How do you handle negative reviews?
Every review gets a draft response written within 24-48 hours. You approve before we post (or you authorise pre-approval and we publish directly). Pattern analysis helps identify whether negative reviews indicate fixable operational issues or one-off complaints.
Will this help me show up in Google AI Overviews?
Yes — that's the AEO + GEO layer. Google AI Overviews use GBP data, website schema, FAQPage content, and citation patterns to decide which local businesses to surface in AI responses. The Local Visibility, SEO & AEO service engineers all of these signals together. Active, optimised GBP listings with matching website schema and consistent local content rank significantly higher in AI Overview citations than businesses optimising for Google Maps alone.
What results should I expect and when?
Google Maps rankings show improvement in 4-8 weeks. AI Overview citation increases tend to follow at 8-16 weeks as Google reprocesses the consistency signals. Customer enquiries (the bottom-line metric) typically increase 20-40% within 6 months for businesses that didn't have active local visibility management previously.
Local visibility in 2026 isn't a "set it and forget it" marketing asset — it's an active competitive system that compounds GBP signals plus local SEO plus GEO work across months of consistent management. The brands winning local search are doing all three together.
BeaconSites delivers Local Visibility & SEO as one integrated service. If your current local strategy focuses only on Google Maps or only on traditional local SEO, you're leaving the GEO layer (the AI Overview citations) entirely unaddressed. That's worth a 30-minute conversation.
