Want to increase the number of word-of-mouth referrals for your business? Marketing is crucial for businesses today, but it takes a lot of time and effort to get results. While digital marketing is typically considered the most effective, it is personal recommendations that provide the most powerful results.
Getting more word-of-mouth referrals can be tricky. However, there are some great techniques you can try to boost results.
Below, you’ll discover 6 ways to nurture word-of-mouth marketing.
1. Make sure you are providing an excellent service
If you want to get people talking about your business, you need to make sure you are providing an excellent service. After all, nobody is going to recommend you if your service is poor or simply OK. Customers recommend a brand when they are more than satisfied with the service.
So, what does this mean? It means you need to go above and beyond for your customers. Look at each stage of the customer journey and see where improvements could potentially be made. Your products or services need to provide excellent quality.
The happier you can make your customers, the more likely they are to recommend you to others.
2. Encourage customers to leave reviews
If you want more referrals, focus on encouraging customers to leave more reviews. Most consumers read online reviews prior to making a purchase. The more positive reviews you have, the more new customers you are going to attract.
The more customers you gain, the more word-of-mouth referrals you will receive. So, how can you encourage more reviews? You could do it by providing an incentive for leaving a review, or simply by offering an exceptional service.
3. Share your reviews and testimonials
Getting reviews and testimonials is the first step to attracting new customers. However, you also need to make sure everyone can see them. Don’t forget to share your reviews and testimonials on your website, in your emails, and on your social media platforms.
If you make it easy for others to see your positive reviews, you’ll stand a better chance of increasing your sales. Reviews and testimonials act like word-of-mouth referrals. You don’t have to share all of them, just select the most positive and highlight them wherever you can.
4. Provide an incentive
A great way to nurture word-of-mouth referrals is to provide an incentive. A lot of major companies do this under a referral scheme. By referring a friend or family member to the company, customers receive a reward.
The reward could be a set amount of credit to spend on your products or services. You could also offer vouchers that can be spent at popular stores. With the right incentive, you will gain a significant number of referrals.
5. Connect with influencers
If you haven’t connected with influencers yet, now may be the time to do so. Influencers are popular in their niche, and they have a large social media following.
If you connect with leading influencers in your niche, they can help market your products and services to their audience. You’d be amazed by how much difference an influencer can make to your sales. Their audience trusts them and will typically purchase anything they recommend.
Spend time finding the right influencers for your brand. Keep in mind that the more influential the person is, the more it will cost you to work with them.
6. Offer a transparent service
A simple way to nurture word-of-mouth referrals is to make sure you are providing a transparent service. Consumers expect businesses to be honest and upfront about their service. This means making sure there are no hidden fees or restrictions on your service.
If you can show that you are honest, customers will trust you and be more inclined to recommend you to others. So, look at how your company could potentially be more transparent and incorporate that into your website.
These are some of the best ways to get more word-of-mouth referrals. Word of mouth marketing will always be one of the most effective strategies for gaining new customers. It turns your customers into marketers, reducing the amount of effort you need to put in. If you follow the tips above, you’ll see an increase in referrals, and in turn an increase in sales.
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